ERNI, a leading international provider of electronic connection solutions, announced today that it has opened a third office in China. The new office, in Beijing, is headed by Kenny Cui.

Northern China is expected to follow the country''s southeast and eastern seaboard as a major electronic manufacturing area. ERNI''s strategic decision to open this new office in Beijing is aimed at achieving even higher market penetration in China.

"China has always been the key market for ERNI in Asia," said Dr. Chris Bruhwiler, CEO of ERNI Asia. "With offices in the Pearl River and Yangtze River deltas, we chose to open our third office in Beijing, which has become an R&D hub."

Mr. Cui will report to ERNI''s China Sales Director, Jerry Shaw. Cui looks back on a young but fast developing career in sales of electronics components and systems. His role in addition to managing the new office will be exploring business opportunities with R&D engineers, and providing ERNI''s customers in the northern China region with technical support and services.